Women @ Work in Pakistan : A Long Way To Go!

Seven months ago we started on our journey to find out where gender diversity stands in Pakistan. The objective of this study was to gain insight into factors that are important to working women, to identify the best practices in place to support gender diversity and also to capture statistics on female participation in leading companies in Pakistan. We had a fantastic response and over 1000 females from 14 corporations across Pakistan participated.

Our Women @ Work 2013 report is now available. We will share with you the highlights through my blog posts over the next four weeks, but if you don’t want to wait you can read it now by downloading the full report or watch the 4 minute Women @ Work Presentation by clicking here. 

Many executives both men and women ask me: Paul is it really necessary to focus on bringing in more women, is it not about who is best suited for the job.  And of course the answer is that you should not appoint women if they don’t have the right skill set, knowledge, experience and attitude to perform in a role. However, in a situation where both a male and female candidate are equally qualified, our research shows that women are 8% more energized to go the extra mile, 7% more likely to stay with the organization and 10% more female employees would recommend their organization as a place to work for their friends, than their male colleagues.

So where does corporate Pakistan stand on gender diversity? The picture currently is bleak at its best. According to the World Bank, Pakistan falls in the bottom ten countries with regard to women in the workforce. Our study showed that only 10% of the employees in participating companies are females and only 5% of them are in leadership roles as opposed to the 25% recommended by gender diversity advocates and governments alike. 

But not all hope is lost! With increasing realization of importance of gender diversity, multinationals have started putting pressure on their Pakistani operations to improve gender balance and are setting an example for local companies too. Progressive Pakistani companies are also taking the lead in creating opportunities for and facilitating women to progress in their careers. Companies just need to remember that hiring and nurturing the best is the only key to success!

Next week I will be sharing what women expect from their employers and how Pakistani companies are living up to their expectations.

You can download our Women @ Work 2013 report or watch our 4 minute presentation here.

– Paul Keijzer

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Using Office Gossip To Your Advantage

All of us do it; we gossip. There are some stunning statistics available as to how much the passing along of information contains traces of gossip. Did you know that one out of seven emails sent in office contain gossip? And that negative gossip outweighs positive gossip by a factor of three. No one really thinks of the statistics behind gossip, because for so many people adding those extra “juicy” details into a conversation comes naturally. We love to gossip, certainly when it is about other people, but what do you do when the gossip is aimed at you?

What To Do If You Are The Subject of the Gossip:
The first thing you have to do when you hear gossip about you is to know exactly what is being said. Find out where the gossip originated from and confront that individual. How do you do this? Let’s give an example: You have heard in the corridor that people are talking about the fact that they feel the boss is favoring you and giving you opportunities that others don’t get. After asking around, you have been able to identify one colleague (the one you have always been in competition with) who is behind originating this gossip.

So, how do you confront this individual? While it may be your first instinct, do not run over and start shouting at your colleague, throwing around accusations. Instead, take a couple of breaths, think about your actions and plan on how you should approach this situation. Choose the best moment (preferably when no other colleagues are around and when you know your colleague will have nothing to fear) and prepare how you will start the conversation. Instead of an aggressive “I have heard that you are spreading rumors about me and I want you to stop” try the following opening: “I know that it is your right to say whatever you want to whomever you want and I don’t want to deny you this right, but I would like you to know that it really hurts to hear that you are implying that the boss is favoring me for reasons that are not performance related. If it is your intention just to bad-mouth me, then go ahead and continue. However, if you really think that this is an issue then I would like to discuss this with you and the boss to sort this out, as this is certainly not the way I want to be seen”.

Tough, yes of course, but at least you show that they can’t simply get away with talking about you. Even if the person denies being the originator, addressing the issue will ensure that you have nipped the problem in the bud.

If you don’t know or are not sure who the source is, bring it up with your line manager or HR director (whomever you feel more comfortable with) and ask for advice.

Two Big No-No’s
There are two big no-no’s when you are sharing rumors. First, never share company sensitive information. Certainly if it is a listed company it can get you into serious (legal) trouble. And although studies show that sharing negative feelings about a third person can increase the closeness between the two people sharing it, no matter how tempted you are or how upset you are with your boss, never speak negatively about him/her to others. Almost always the negative comments will come back to him/her and put you in a position you don’t want to be in.

How To Use Gossip To Get People To Like You
Not many people would associate gossip as a tool to make other people like you. However in his book 59 Seconds: Think a Little, Change a Lot, Professor Richard Wiseman shares an experiment that shows when you gossip about another person; “…listeners unconsciously associate you with the characteristics you are describing, ultimately leading to those characteristics’ being “transferred” to you. So, say positive and pleasant things about friends and colleagues and you are seen as a nice person. In contrast, constantly bitch about their failings and people will unconsciously apply the negative traits and incompetence to you”.

So say good things about your boss and colleagues, keep away from negative gossip, share accurate market information and other trends you have picked up from friends and from the web and see your likeability and your career skyrocket.

– Paul Keijzer

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Managing Office Gossip

As an HR Director I was once the gatekeeper for a lot of sensitive information and was always amazed at how fast, widespread and accurately gossip spreads. Studies from the 60s (although I don’t know whether this is still relevant as that sounds like a lifetime ago) show that more than 75% of the details in gossip are correct.

Why People Love To Gossip
According to Frederick Koenig, a sociologist and author of Rumor in the Marketplace: The Social Psychology of Commercial Hearsay, people listen to and pass on a rumor because it satisfies an inner need. This is why understanding the nature of the people involved is key. According to Koenig, different people have different needs that lead to their reasons behind passing along gossip.
Rumors …

1. … can circulate because the topic is interesting or a source of diversion.
2. … can pull together events and fill in the gaps to make sense and provide explanations for what is going on.
3. … can validate and support a point of view.
4. …can reconcile one’s psychological state with what one sees as actually going on. (Studies show people who have high anxiety frequently participate more in the rumor process and groups in stressful situations have more rumor activity.)
5. … are a means of getting attention.
6. … are ways of manipulating situations. The idea of individuals or groups deliberately starting a rumor to serve selfish ends is frequently suggested.

The Grapevine Is On 24/7
It is the informal communication highway and it works 24/7; in company buses, cafeterias, hallways, meeting rooms, bathrooms and water coolers. But don’t think it stops when the office closes down. Nowadays, more often than not the grapevine really comes to life through Facebook, Twitter, or any other social network platform. It never stops and most of the time it is much faster and more direct than the organized formal communication methods that companies rely on. (You won’t see anything scandalous written in an office memo, but what employees communicate from desk to desk would shock you.)

Benefits of Gossip
Of course gossip and the infamous grapevine that carries the gossip can have both positive and negative consequences for the organization. The negative is that the grapevine can carry all kinds of misinformation and create insecurity in individuals. There are, however, also a number of benefits. The simple fact that people are talking about the organization shows that they are interested in what is going on with the company (as a leader you should get worried if employees stop discussing the company as it shows that they are not engaged). The benefit is that gossiping allows employees to express their feelings (both positive and negative) rather than keeping it bottled up.

How to Manage the Downside of Gossip
Of course, when the going gets tough and difficult messages have to be communicated (for example: downsizing, re-locations, or organizational changes) the grapevine works at its best and the consequences are most likely the most detrimental. In these cases as a leader you have two options (1) share as much as possible as soon as possible, even if not everything is clear and decided or (2) share information once when everything is decided and clear. The advantage of the “ASAP approach’ is that you let people in on what is happening with the downside being that things can change over time and you might be increasing their insecurities (as not everything is clear). Telling people when everything is clear is of course the flip side of the same coin. Although here, the biggest negative is that you are unable to formally influence the grapevine as you have not communicated anything and have left it up to others to exaggerate or downplay (as any piece of gossip can turn). Both approaches have their time and place.

How To Manage The Grapevine
First and foremost is accepting that the grapevine is always on and can’t be stopped. You can try to ‘kill’ it in one situation, but I bet you it pops its head into another soon. The best way to manage the grapevine is to:

1. Make sure you inform employees as quickly and fully as possible of what is going on in the company. Use social media and the formal communication channels available to you. Remember the key mantra in communicating to employees is: Communicate, then communicate more and if you think that you have communicated enough, double your efforts.
2. Listen to the rumors and decide what are facts and what is biases. If, as a leader, you are in tune with the grapevine you get a feel of what is really happening in the company and you can use this as influence.
3. Act fast. If rumors are wildly incorrect then make sure you come out ASAP to set the record straight by proactively communicating to all employees. Otherwise, distorted half-truths will make the rounds — so nip these destructive rumors in the bud.

Learn to love the grapevine. Don’t get jumpy if ‘secret’ information is out there. Simply accept and try to use it to your benefit.

– Paul Keijzer

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How To Make Brainstorming Much More Effective

Recently I tried out a new approach to brainstorming. A couple of weeks ago I read an article discussing what is wrong with brainstorming, on Eric Barker’s blog; Barking Up The Wrong Tree. I adopted some of the learnings, experimented with them and found that it really worked! While no single method of approach is perfect, the results were significantly better than what I had seen before.

The way I implemented brainstorming techniques in the past was similar to the way Alex F. Osborn, known as the “father of brainstorming” invented it in 1958. Put people in a group together and collectively write as many individual ideas down as possible, whether they are crazy, funny, ridiculous, innovative or clever. Don’t criticize anything and allow people to make links and associations as they go along. When you have all the ideas on one list, bring them down to the best few and then expand on them. Sounds familiar?

More often than not, the problem with this approach is that the ideas that you get are either ‘spiked up’ versions of ideas that have gone around for ages or ideas so wild that they will never see the light of day.

So I decided to experiment and organized a brainstorming activity for a client in which they wanted to come up with new initiatives to grow their business, taking into account the new research findings that:

• Smaller teams are more effective than larger teams (also see this article in HBR explaining that smaller, more homogenous, research groups are more effective per researcher)
• Less is More
• Criticizing and debating ideas will improve the quality of the idea

The brainstorming session was not only aimed at coming up with new ideas but also to translate those ideas into initial action plans. To do this we used the following 5 steps:

1. Individual Ideas
The night before the brainstorming session, every participant was briefed on the objective of the next day (to come up with innovative ideas to grow business). Each individual was requested to come up with one, two or maximum three ideas that he / she thought would grow their business. The next day each participant was given a flip chart in which they had to put down their ideas by answering three questions (1) What is the problem you are trying to solve? (2) What is your proposed solution? and (3) How will it work?

2. Share Judge and Select
Then, seated in groups of 5, each individual was asked to present his/her ideas to the other members of their group. During the presentation other members were encouraged to ask questions for clarification, make suggestions on how to improve the idea or use the idea in a different context. Next, the group was asked to rate all of the presented ideas on the criteria of uniqueness and potential value. All ideas were plotted on a matrix and the groups were asked to select their top three concepts.

3. Present and Pick
Each group then presented their top 3 ideas in a standardized format to the larger group (50 people in this case). The groups were then asked to give three votes to three ideas that according to them was the most unique and had the most value for the company. A ranking of ideas emerged and the top 10 of these ideas were taken into the next round.

4. Praise and Criticize
Having selected the 10 innovative ideas that were both unique and had significant value to the organization, it was then time to start moving into action. But, before I asked individual groups to start writing action plans, i wanted to galvanize the collective wisdom of all 50 people in the room to improve the idea. The concept that we used was “Praise and Criticize.” Each group was given a random idea and had 5 minutes to list as many reasons why this was a great idea along with why this idea was not going to work. After 5 minutes the list of praises and critiques was moved to the next group and they are asked to do the same. If you do this 4/5 times you get a pretty exhaustive list of good and bad qualities for every idea.

5. Action!
The list of praise and criticism was then given to the group that originally came up with the idea, so that they could take their colleagues comments into account when they started working on their action plan. You can imagine that the action plan that was created was significantly richer in content as already 50 people had been able to review it and make suggestions.

The end result for the team I worked with was 8 fantastic ideas that already had a meaty action plan linked to them. A project lead was appointed and a first review date was set. And the amazing thing is it only took 4 hours to go through this session. 4 hours with 50 people leading to 8 brilliant business innovation ideas. Not a bad investment in my book!

So, whenever you are planning to do your next brainstorming session, let people come up with their own ideas first. Let them share their ideas, fight over what the best ideas are and then use the collective wisdom of the group to praise and criticize those ideas to strengthen their overall action plan.

– Paul Keijzer

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How To Find A Job Using LinkedIn

The talent market in many parts of the world continues to be a pretty flat line. Opportunities are not created, as investment in new business is low and existing businesses are looking to do more for less. Everybody is holding on to their seat, as economic circumstances don’t allow you to make a career mistake: ‘a bird in the hand is worth two in the bush’.

A couple of months ago I shared with you a number of tips on how to move your career forward whilst there is no career opportunity on the horizon (Find Me a Job Now!). Using your network is the most direct route to your next job. And, although nothing beats networking in person, we are now connected virtually through Facebook, Linkedin, Twitter and hundreds of other social media networking sites

I don’t use Facebook for personal networking. No, Facebook is just not my thing. What I do use a lot is Linkedin. It has not only transformed into the #1 professional networking site, but also as a great source of knowledge on ‘life in the corporate world’. I have a considerable network on LinkedIn and am using it extensively to find people, re-connect with colleagues and brand myself as an HR leader. There are already more than enough articles written on how you can use LinkedIn to find your next job (a Google search on the topic resulted in 234 million hits!) and I would suggest that you go through a number of them to get a bunch of different ideas.

For individuals using LinkedIn as a main source in identifying people and also being a significant target for job seekers, these are my tips on how you can improve the way you use LinkedIn to network:

PROFILE: Make sure your profile is up to date and captures who you are and what you have done. Be realistic and don’t make it picture perfect, trust me… with only 2 years of experience you haven’t changed the world (yet!). Think through what your ‘Unique Selling Proposition’ is and make sure you bring this out in a convincing manner. Companies or individuals are always looking for specific knowledge, skills or talent. They scan profiles trying to find what they are looking for.

CONNECT: Connect with people that you know, don’t invite people you don’t know and don’t turn down invites from other people. When people have accepted your invite, thank them and let them know what you can do for them. The number of emails I get after a person has connected with me, asking to help them find them a job, is astounding. Ask yourself why should I do this? They don’t know me, nor do they know what I am good at, why should they stop what they are doing to help me find a job?

GIVE BACK: I have noticed that the number of times I do respond are linked to emails and request of (1) people that I have a long-standing relationship with, (2) people that respond to a particular piece I have written or (3) people that share or give without asking for favors. So instead of asking, start giving and you will see that the relationship you have with specific individuals changes dramatically.

STAY IN TOUCH: LinkedIn now has an awesome feature in which you can see how long it has been since you have been in touch with any of your contacts. Use that to stay in touch with people you have not seen, spoken, or interacted with for some time and whom you know are valuable for future support or references. No, don’t just send an email saying ‘Hi it’s been a long time hope u are well, by the way, can you give me a job”. Instead, write a note in which you share a fond memory. Thank the person for something you have learned from them or simply recall an awesome thing you did together. Personalize your message and make the other person feel special. Only after you have brought the relationship back to where it was a number of years ago can you start thinking of asking for any help or guidance.

It’s a tough talent market out there, with lots of people looking for work and not as many opportunities. Remember to do two things if you want to succeed in this market; keep finding opportunities to learn and always network! Good luck.

– Paul Keijzer

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If You Want People To Collaborate – Put Them Next To Each Other!

“Change is the only constant” is a mantra that has been engrained in almost every professional I have met. However, when you ask a leader how to help employees change, the response is often pin drop silence, but after some time, people often refer to the tested ‘carrot or stick’ approach. Reward the people that change and ignore or kick out the people that don’t. Philip Kotler, the change management guru, famously stated that only 30% of all change initiatives succeed. Few betting men would take these odds…

Almost all change initiatives require people to alter their behaviors. Taking action is the most difficult as we all know from our experience in trying to lose weight, exercise regularly, influence our teenagers to clean their rooms or even change the shopping habits of our spouse. Research into people trying to quit smoking, shows that only 17% are successful and never smoke again. And to prove that old habits die hard: even if people are confronted with a major physical crisis (e.g. a heart attack) less than one out of two are able to kick the habit.

We are creatures of habit. It gives us comfort, confidence and much needed stability to make sense of this fast changing world. Two books I recently read have helped me become better in advising companies on how to change behaviors. The most recent book “The Power of Habit” is written by New York Times business writer Charles Duhigg. He helps you understand how habits work and how you can change them, not only at an individual level but also on an organizational and societal level. So far, it is Amazon’s book of the year, so check it out.

However, my current favorite read is “Influencer: The Power To Change Anything” from Kerry Patterson. In this Patterson shares a very simple model on how you can influence behavior. Firstly. Patterson distinguishes two components that stop people from changing. They either don’t want it (motivation) or they don’t know how to (ability). Through powerful real life examples, Patterson helps you understand how you can influence behavior on a personal, social and structural level.

My personal favorite insight is the impact of distance on collaboration and where by changing the environment in which people operate you ‘force’ them to change their behavior. Bell Labs was interested in understanding what was the best predictor for scientist to work effectively and collectively, smash ideas together and build on each others concepts. The answer? Distance. Scientist who worked next to each other where 3 times more likely to discuss technical topics that lead to collaboration versus scientists sitting only 30 feet from one another. With a distance of only 90 feet, the collaboration dropped to levels similar as if they were working several miles away.

Many clients often complain about different functions within the company that don’t work well enough together. Using Patterson’s example I always advise them to make people, who need to accomplish something together, simply sit together. Companies like P&G and Unilever have taken this concept even further by making their cross-functional teams sit at their client premises. If you want to change behavior, don’t forget to think about changing your physical environment.

– Paul Keijzer

3 Reasons Why You Can Get Things Done Faster In Asia Than Anywhere Else

One of the things I love about working in Asia is the speed at which you get things done. Of course, there are many situations in which the bureaucracies and intricacies of doing business in Asia is daunting for the first timer, but when you know your way around you can get things done in no-time and significantly faster than many other parts of the world.

Over the past few weeks I was involved in an initiative to pro-actively identify and develop Myanmar’s Talent as part of an organizations bid to obtain a telecom license and enter Myanmar (see also Myanmar Talent Gold Rush.) Within 7 days this team was ready to launch a press conference, advertising campaign, and build a social media presence and job portal from scratch. This was all in a country that has been isolated from the international business world for the last decade. I would say that is a high achievement!

Speed is Asia’s salient feature. Why, I ask myself, is it possible to get things done here in 7 days that would take 3 months in many other parts of the world? Over the past 15 years having worked everywhere from China to Riyadh and everything in between I have realized that 3 specific features drive the ability to get things done fast in Asia:

1. Hunger for Success
Asia is hungry for success. The continent wants to move and move fast. They realize its their time to take the center stage in the world and they don’t want to waste this opportunity. They are willing to make the extra efforts, sacrifice and still have that zeal to work and push themselves hard, because they want to create a better life for their children. Asians are self-reliant and know that they can’t depend on the government to bail them out (there is no social safety net other than your extended family). They have to do it themselves and will find any way to create a better future for their families, their communities and at the end their countries.

2. It’s All About People
In the developed world, work is organized around processes and systems. The advantage of this is that you can get things done no matter who you are or who you know. Everything is standardized and delivered against certain parameters. Speed, flexibility and customization however are not something that go hand-in-hand easily with a process and systems driven approach. In Asia work is organized around people. Things get done because of who you know and if you have built the right relationship with the right people, things can move faster than anywhere else in the world.

3. Driven From The Top
The last reason is that the power in Asian organizations still reside solidly at the top of the organizational pyramid. The acceptance of power and authority allows the entrepreneurial business owner to push decisions through and ensure implementation with lightening speed.

Of course all of these elements have their downside and I am sure that as the Asian economies and businesses develop the call to transform from people to process driven / regulated societies will increase. However, for the time being, if you want to get things done fast, get it done in Asia.

– Paul Keijzer

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Myanmar’s Talent Gold Rush

I got to spend a fantastic couple of days in Myanmar last week and had a really wonderful experience. Having been isolated by economic sanctions for more than a decade, Myanmar is shaking off its shackles, focusing on the future and booming. The international business world is descending on Myanmar, as it is one of the last white spaces, and is hungry to capitalize on the desire of 55 million people who rightfully believe their time has come.

Infrastructure, FMCG, Automotive, Pharma, Energy Companies and recently, Telecom Operators, are all knocking on Myanmar’s door. Some companies had come prepared, moved in the moment the sanctions were removed and now have a significantly successful head start in running their businesses.

Setting up shop in Myanmar is not for the faint hearted. It has many challenges, but probably the most difficult is finding, developing and retaining Burmese talent. Myanmar’s underinvestment in education, its isolation and the brain drain of Burmese talent to other part of the world has created a super storm, almost wiping out the availability of Burmese talent capable of running an international business.

This high demand and low supply of talent has created a Talent Gold Rush (like the situation I witnessed in China in the 90’s and Vietnam in the early 00’s) where new entrants are going all out to spot talent and are trying to lure them away from existing companies. Existing businesses are introducing all kinds of golden handcuffs in order to retain their staff. The few Burmese who are lucky enough to have the required skill set, fare well by this situation, as their salaries are destined to multiply of the next years. But, an ever-increasing salary spiral for the happy few is not a solution for Myanmar and those companies that are trying to build a successful and sustainable business.

For companies to succeed and for the government to ensure the economic boom trickles down to other parts of the society, both need to design a creative and holistic talent strategy. This strategy should combine casting the recruitment net wide and far, an all out effort to bring people up the skill curve in the shortest possible time and creating a heartfelt connection that binds people with the company.

The companies that prevail in Myanmar will be those that make the achievements of the country and its people their success. That success needs to be earned “Inch-by-Inch” through hard work, being smart, moving fast and a long-term focus.

The enthusiasm, energy and excitement in Myanmar is palpable; It is their time and I am sure they will capitalize on this to the fullest. Lets hope it lifts as many boats as possible and that the past decade has not created a lost generation.

– Paul Keijzer

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Democratic Enterprise

There are two things that I love about elections. Firstly, everybody is equal. Everybody has one vote, no matter how rich, poor, educated or illiterate they are. Whether they are from the north or south, male or female, everybody has only one vote.

The second thing I love about elections is that it is an opportunity for people to vote for the person that they believe will help them build a better future. For people to believe in political leaders, the candidates have to rise tall in front of the nation, explain what they stand for and what they will do to make those changes happen. They are criticized, scrutinized, challenged and pushed to the limit. However, as a result of all this, people get to know the candidate and how he or she may or may not be their best representative.

Although I think there are some interesting similarities that you can draw with companies (one I have touched upon earlier in CEO Elections), one parallel that I wish leaders of companies would learn from is the communication aspect of elections. Can you imagine the engagement of the whole company, from senior managers to the peon, if leaders in the organization spent the same amount of time as political leaders, in explaining their vision and strategy of the company. If leaders were to allow themselves to be challenged and analyzed then they can come up with a blueprint of the future that everybody in the company strongly believes in and is committed towards.

I have only met a few leaders who actually do this. Safaraz Siddiqui, Managing Director of DHL Pakistan, has spent a lot of time discussing and jointly agreeing with colleagues the way forward for his company, and through this was able to transform DHL (and became the Best Place to Work in Pakistan in the process.) Lynda Gratton, the London Business School Professor wrote one of my favorite books called the Democratic Enterprise in which she “built a roadmap for companies to Liberate their Business with Freedom, Flexibility and Commitment. It delivers the blueprint for a business built on choice and commitment, a business people would choose to work for”.

What do you think? Can you set your company on the path of becoming a Democratic Enterprise?

– Paul Keijzer

Change From The Inside Out

The Women@Work Study aims to understand what would help enhance female participation in the Pakistani workforce. Apart from the survey, in which we will ask female employees of participating companies to fill in a questionnaire as well as HR departments to share their best practices, we will also conduct one-on-one interviews with working women. The power of these interviews is to understand real life scenarios that you can’t always capture through surveys and focus groups.

I have come to understand that all the following things are important to working women: commitment from the top, supporting gender diversity, organizational support in the form of specific facilities, coaching and networking, ability to manage your work timings and support from family and the society. However, one thing has also become clear and that is the importance of the mindset and bias that leaders, line managers and colleagues have. All the policy papers and communication material can look fantastic, but if the person you work with is not able to understand and empathize with what is required for a woman to work in Pakistan, then you will still end up with the shorter end of the stick.

A woman who recently left a ‘what we thought was a progressive and female friendly workplace’ shared with us that although all the facilities were there and she really needed to work, she could not take her working environment anymore. Ever since she had become a mother, her line manager had taken away all the ‘exciting assignments’ and given it to young and upcoming trainees. She was given mundane tasks far below her capability as a line manager and after two years she has decided to resign.

It is one thing to have a biased male boss but it is even worse if, as a woman, you have a biased female boss. An example of this is a woman, who in line with the company policies, has reduced her work timings but her female line manager is not agreeing to this stating that “I have been able to do it, so you should be able to do it as well.”

Improving the gender balance and retaining women in the workforce will require more than good intentions, a few role models, beautiful statements and the right policies. At the end it requires people to change from the inside out, men and women alike.

What is your story? Have you seen the need for change?

– Paul Keijzer

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