They Like You, They Like You Not!

OLYMPUS DIGITAL CAMERAWhen it comes to hiring talent, organizations tend to look for employees who are dynamic, impressive and will contribute positively to the future of the company. However, as leaders of these organizations, how do you know if these dynamic individuals will be choosing you when they graduate from college?  Are you their first choice? Do students aspire to work for you? Do they like you…or not?

To help you answer these questions, Engage Consulting is in the process of conducting, the Most Preferred Employer Study 2013. This study is specially designed to help organizations understand the employment preferences of graduating students across Pakistan. What do these students want when it comes to finding a job? Who is their most preferred employer, most preferred industry? What benefits are they most interested or attracted to? The aim of the MPE is to focus on student’s first choice preferences, to collect data from Business, IT and Engineering students from the leading universities of the country and to help organizations understand what it takes to be the employer of choice in the talent market.

Working alongside Pakistan’s top universities, while partnering with graduating students to help collect survey responses, Engage Consulting will be helping students by giving them a voice and aiding  future employers understand the deciding factors behind what attracts fresh graduates to their desired organizations. Universities also benefit by partnering with Engage Consulting, as they have an opportunity to improve on their career development services and be recognized as a progressive university in the job market, by supporting our research.

In today’s highly competitive global economy, attracting and retaining talent is the key to success. There is a substantial and rapidly expanding body of evidence that speaks to the strong connection between employee perceptions (the people), organizational functioning (the processes) and the economic results achieved (the performance). Organizations that adopt ‘people centered’ practices can see immediate effects that can be translated into a markedly improved competitive advantage.

What factors do you think make your organization a desired work environment for graduating students? To find out what Engage Consulting uncovers about the leading characteristics that drive students to choose an employer of choice, stay tuned to read the highlights report from our findings.

Written by: Anusha Bawany
This author is the Marketing Coordinator at Engage Consulting


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