Over the past three years, Engage Consulting has gained a tremendous amount of insight into what makes a company the ‘best place to work’ in Pakistan, and together with research done across the world we know that organizations whose employees are strongly engaged with the organization grow faster, earn more and have higher returns than their counterparts with low engagement levels.
From our 2012 research on Pakistan’s Best Places to Work we know that the best scoring companies have 50% more engaged employees than the bottom ranking companies. The return on investment on engaging employees is for all to see, where in top companies, 83% of employees feel their organization energizes them to go the extra mile, while only 42% of employees in bottom ranking companies feel the same way.
Pakistan’s Best Places to Work are aware that getting people to perform and stay with the organization requires that employees need to feel a sense of pride and belonging with the organization, ensure that all employees are aligned with and are empowered to deliver the organization’s objectives and are given opportunities to grow within the company.
The good news is that as leaders you don’t have to wait for an organization wide engagement drive. One of the highest impact levers in engaging employees is to genuinely care for your team members. 88% of employees in Top ranking companies believe that their leaders care deeply for their employees. As a result, employees are proud to be associated with the company as well as the people they work with. On the other hand, only 44% of employees in the bottom ranking companies have a sense of belonging, respect and pride in their leaders and company.
Direct performance enablers are responsible for 57% in performance improvements, where nearly 9 out of 10 employees in top ranking companies believe that they are strategically aligned with company objectives. They know what the company’s strategic drivers are and are stimulated by their work environment.
Supporting research shows that money is the number one reason (53%) for people to leave and to find ‘better opportunities ‘ whilst ‘challenging and interesting work’ is by far the leading reason why people choose to stay with their company.
Similarly we have found that 60% of employees who are considering leaving their company, do so because of limited career / growth opportunities or have no clarity on their career opportunities in their company. The survey results show that employees always score lowest on growth opportunities. Pakistan’s Best Places to Work out score their lower ranked counterpart with 8 out of 10 employees who believe that top ranking companies have sufficient growth opportunities, rewards and recognition measures (compared to only 5 out of 10 employees in bottom ranking companies).
The insights from our Best Place to Work research shows that investing in engaging your workforce effectively and consistently generates most likely the best return you can get to improve your business results.
– Paul Keijzer
Please visit our website engageconsulting.biz to read the full 2012 Best Place to Work Highlights Report